Pakistan Tehreek-e-Insaaf (PTI) Chairman Imran Khan broke a global record on Wednesday, as he spoke during a live session on Twitter Space ahead of his party’s rally in Lahore.
A relatively new feature of the social media platform, Twitter Space allows live conversations and unfiltered discussions. During the former premier’s session, over 446,000 people tuned from around the world to interact with Imran. The session was curated and hosted by Dr. Arslan Khan and Jibran Ilyas on Wednesday night at 10 pm local time.
It was reported that approximately half a million users interacted with Imran Khan with an average of 165,000 users listening at a given time. The record was previously held by K-POP Lyrical Space with over 44,000 listeners.
PTI is well known as the first mainstream political party to utilise social media effectively by formulating innovative campaigns. The party’s focus on robust social media strategies has successfully allowed it to garner support globally. Since the ouster of Prime Minister Imran Khan through a vote of no-confidence in the National Assembly, his party has popularised the hashtag “Imported Hakumat Na-Manzoor”, the largest trend in Pakistan’s social media history as it has been tweeted over 7 million times.
PTI’s official account congratulated Pakistan, as the ex-PM’s session broke the record.
جو مرضی ہو جائے میں کل مینار پاکستان جا رہا ہوں اور پاکستان کی حقیقی آزادی کی تحریک کا آغاز اسی مقام سے کروں گا جہاں قرارداد پاکستان منظور ہوئی تھی، ان شاء اللہ کل کے جلسے میں ریکارڈ کراؤڈ آئے گا۔ عمران خان
— PTI (@PTIofficial) April 20, 2022
Matt Navara, a social media consultant based in the United Kingdom tweeted, “a new @TwitterSpaces record?”
social audio will be huge for politics
the former prime minister of pakistan goes live on spaces:
446K listen live
20K set reminders
total stage following: ~23 million pic.twitter.com/o1a7Iau2V3
— Morgan Evetts (@morqon) April 20, 2022
Another user highlighted that the historic session would serve as a reminder of the importance of social media in politics. “Social audio will be huge for politics,” he wrote.
“This is history!” a PTI supporter tweeted.